So many of us as content creators are creating content, promoting products we love, and not knowing that we could be monetizing it.
I have worked with some of the biggest influencers in the game, and I wanted to share some answers to questions I always get.
When to start charging brands, how much, and what for?
Tune into this episode and learn all the ins and outs of charging brands as a creator!! I am spilling alllllll the tea, so buckle up and get ready to monetize your content!
PS – if you found this episode valuable, I would love it if you could screenshot it and tag me on social! It means the world! xo
[00:00] Welcome Back
[01:25] When to start charging brands, how much & what for
[02:17] Your audience size – The number of followers
[03:28] Impressions (# of times your content has been seen)
[03:34] Reach (how many unique people have seen your post)
[04:26] Engagement Rate Metric of Success : Measures your audiences interaction with your content
[05:58] Calculate your engagement rate
[09:11] What to charge brands for : Two types of content
[09:30] Content Creation for brands
[10:41] Sponsored Content for brands
[11:35] Content broken down into deliverables
[11:46] Exclusive Instagram photo
[13:06] Instagram carousel / galeries
[13:20] Instagram stories & Link in Bio
[14:59] Instagram story highlights
[15:27] Instagram giveaways
[16:34] Podcast sponsorship
[18:06] How much to charge : Benchmarks
[19:04] Engagement Rates Followers
[23:25] Re-evaluate your pitch and adjust
[23:51] Charge for Add-ons
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