24. When to Start Charging for Brand Deals

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So many of us as content creators are creating content, promoting products we love, and not knowing that we could be monetizing it.

I have worked with some of the biggest influencers in the game, and  I wanted to share some answers to questions I always get. 

When to start charging brands, how much, and what for? 

Tune into this episode and learn all the ins and outs of charging brands as a creator!!  I am spilling alllllll the tea, so buckle up and get ready to monetize your content!

PS – if you found this episode valuable, I would love it if you could screenshot it and tag me on social!  It means the world! xo



[00:00] Welcome Back

[01:25] When to start charging brands, how much & what for

[02:17] Your audience size – The number of followers

[03:28] Impressions (# of times your content has been seen)

[03:34] Reach (how many unique people have seen your post)

[04:26] Engagement Rate Metric of Success : Measures your audiences interaction with your content

[05:58] Calculate your engagement rate

[09:11] What to charge brands for : Two types of content

[09:30] Content Creation for brands

[10:41] Sponsored Content for brands

[11:35] Content broken down into deliverables

[11:46] Exclusive Instagram photo

[13:06] Instagram carousel / galeries

[13:20] Instagram stories & Link in Bio

[14:59] Instagram story highlights

[15:27] Instagram giveaways

[15:50] Blogs

[16:34] Podcast sponsorship

[18:06] How much to charge : Benchmarks

[19:04] Engagement Rates Followers

[21:49] Content

[23:25] Re-evaluate your pitch and adjust

[23:51] Charge for Add-ons

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Hi, I'm Ayla.
Your BFF + New Marketing Coach.

My name is Ayla and I am a social media + marketing expert with a drive & passion coaching brands how to craft unique and uplifting social media content that will enhance their overall brand in order to build relationships with influencers, brands, & customers in their space. 

Learn more

How to create a multiple 6 & 7 figure online business through magnetic content & messaging that converts.


The Million Dollar Instagram Story Framework that SELLS.
How to create a Instagram stories that stand out AND sell out. 

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The Million Dollar Instagram Story Framework that SELLS.
How to create a Instagram stories that stand out AND sell out.


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Let's do this, love! I can't wait to help you show up online so you can grow the business of your dreams! xo