Marketing Tips

New Instagram Features for Creators

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Did you hear? Instagram just dropped four new features for content creators!

I’m pretty excited about these four new features that Instagram has just released, and I think you will be too! They are for sure Instagram’s way of competing with Tik Tok and I am here for it. So if you want to be in the loop and jump on these new features right away, I’m spilling all the tea below!

Grid Pinning

Just like Tik Tok, we can now PIN three of our posts to stay at the top of our Instagram pages!

I would recommend using this and pinning the following:

▪️Post with the most engagement (see your insights)
▪️How people can work/buy from you
▪️Testimonials/social proof

90-Second Reels

Instagram is rewarding creators who are making long-form video content. You now can upload or create 90-second reels to really tell a story, build a connection, educate, and communicate with your audience. Get creative, use a hook and make sure you let your followers know to watch until the end!

Import Audio in Reels

You can now import your own original audio unto your reels within Instagram

This means you can import audio from anything in your gallery and use it in your reel!

Interactive Stickers in Reels

Just like stories, you can now add interactive stickers within your reels! Quizzes, polls, you name it – you can now add them into your reels to get your followers more engaged and having fun with your content!

Final Thoughts

Moral of the story – Instagram is clearly pushing reels more than ever. They want us to create video content and use reels over all else.

Like any new feature on Instagram, your content will be favoured if you use it. So try all these new features out & get pumping out some new reels! xo

If you want to learn more social media tips like this, how to use social to grow your business and brand, and SO MUCH MORE, click here to work with me 1:1 this month! This is a 4-week coaching program to learn income-generating social media & branding strategies in a way that is focused & organized on building your authority, & levelling up your brand.

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Hi, I'm Ayla.
Your BFF + New Marketing Coach.

My name is Ayla and I am a social media + marketing expert with a drive & passion coaching brands how to craft unique and uplifting social media content that will enhance their overall brand in order to build relationships with influencers, brands, & customers in their space. 

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