Let’s be honest… personal branding has become one of the most misunderstood buzzwords in the online business space.
When most people hear “personal brand,” they think:
“What colors should I choose?”
“Is my Instagram feed cohesive?”
“Do I need new photos again?”
And while aesthetics can enhance your brand—they’re not what build it.
Here’s the real truth:
Your brand isn’t your feed.
It’s not your font.
It’s not even your offers.
Your brand is what people say about you when you’re not in the room.
It’s how you make people feel—before, during, and after working with you.
And if your business only works when you’re constantly posting, dancing on reels, or chasing algorithm hacks… you don’t have a brand.
You have a content hamster wheel.