This week, we’re diving deep into something that will change the way you think about your business—magnetic messaging. It’s not just about having good copy; it’s about having the right copy. I’ll be sharing copywriting tips that will leave you feeling confident in your message so you can attract and convert your dreamy clients daily.

Is Pain-Point Marketing Bringing in the Wrong Clients?

Pain-point marketing is a common strategy many entrepreneurs use. It targets the struggles, frustrations, and challenges of their audience. While this method can bring in leads, it often draws in clients who are not aligned with where you want to go, and who may not be ideal for the long-term success of your business. Why? Because when your messaging focuses solely on their pain, you may attract those who are looking for quick fixes rather than committed clients willing to invest in real growth.

Instead, consider shifting your approach. Rather than focusing on what’s going wrong, speak to where your clients want to be. By embodying the transformation they desire, you invite them into a space where they can imagine themselves already succeeding, reaching new heights, and achieving their goals with your guidance.

Shift to Embodied Messaging

The key to powerful copy is knowing your client’s dreams, not just their pain points. Where do they want to go? How do they envision their life or business after working with you? Craft your messaging around their aspirations and the transformation you provide. This shift in focus allows you to call in clients who are truly ready to invest in themselves and the journey ahead.

Here’s the reality: the clients you want to work with are out there. The ones who value your expertise, are ready to do the work, and align with your vision. But you need to be intentional in the way you communicate with them.

Are You Attracting the Right Clients?

Your copy should magnetize your ideal clients—the ones who are driven, aligned, and ready to work with you. If your current messaging isn’t bringing in the right people, it’s time for a change.

WANT TO DIVE DEEPER? Listen to this week’s episode of The Next Level Social:

Join me on October 25th at 11 AM MST for my masterclass, COPY TO CONVERT. I’ll show you how to craft copy that doubles your conversions by speaking to your clients’ aspirations.

The best part? For this Masterclass, all proceeds will be going to Hurricane relief funds, join us and learn how to create powerful and magnetizing messaging while supporting an amazing cause!

JOIN ME HERE —CLICK HERE TO SAVE YOUR SPOT!

🗓 Live Date: October 25th 11AM MST
💸 Cost: Only $33
🎥 Replay available for those who can’t attend live!

You won’t want to miss this.

See you in the masterclass!

Love ya, queen! Xo Ayla

For more from Ayla

Apply for coaching | ⁠https://aylasorochuk.com/coaching⁠

Sign up for upcoming masterclass | https://aylasorochuk.com/masterclasses

Take a look at her self study courses | https://aylasorochuk.com/courses

---

If you found this episode valuable, I would love it if you could screenshot it and tag me on social!  It means the world!  xo

One-on-one Mentorship Waitlist: HERE

Captivate Mastermind: HERE

Mastermind Mentorship Waitlist: HERE

Join ATTRACTION: The Ultimate Content Creators Course: HERE

Connect with Ayla Sorochuk on Instagram and apply for 1:1 coaching HERE