You know those moments in business where you feel something shift — where you’re reminded of why you started, what you’re here to do, and the kind of legacy you’re building?

This podcast episode was one of those moments for me.

I sat down with the one and only Gretzie Parth — professional makeup artist, educator, and now the magnetic force behind BEIEYOU, a beauty brand that’s not just launching products… it’s starting a movement.

If you’re a founder, a brand builder, or the kind of woman who knows she was born to create something bigger — this conversation is your fire-starter.

Meet Gretzie Parth: More Than Makeup

Gretzie isn’t just another beauty founder — she’s a woman who turned her passion, purpose, and personal mission into a brand that people don’t just buy from… they believe in.

From her early days as a makeup artist to the launch of BEIEYOU, Gretzie brings vulnerability, strategy, and serious fire to the entrepreneurial space — and she does it all with elegance and edge.

Inside the Episode: The Real Story Behind BEIEYOU

This conversation is filled with gold for any woman in business — especially if you’ve ever wondered what it actually takes to go from idea to impact.

We dive into:

• ✨ The inspiration behind BEIEYOU — and how it evolved from a vision into a real brand with soul
  
• 🧠 How to build a cult-like community that transcends trends and aesthetics
  
• 🛍️ Product development lessons from someone who’s been in the trenches
  
• 📱 The importance of showing up with magnetic energy on social media
  
• 🚀 What’s next for BEIEYOU — and how Gretzie is scaling from alignment, not ego
  

This isn’t surface-level branding talk. This is about creating something that lasts — something that connects, converts, and leaves a legacy.

Why This Conversation Matters (and Why It Lit a Fire in Me)

As a business coach, I’ve worked with women who are building all kinds of things — offers, courses, content, personal brands, physical products — but what separates the unforgettable ones?

Belief. Energy. Purpose. Community.

Listening to Gretzie reminded me of the power of owning your story, trusting your vision, and being bold enough to bring it to life — even when it’s messy, even when it’s scary, even when no one else gets it.

That’s the magic of brands like BEIEYOU.
That’s the kind of brand I want to help more women build.

Listen Now:

🎧 Tune into the episode right here:

📲 Follow Gretzie: @gretzieparth | @beieyou

Ready to Build Your Own Movement?

If this episode lit something up in you — if you’re sitting on an idea, a brand, or a business you know the world needs — I want to hear from you.

This is what I do.
Helping women bring their boldest visions to life with strategy, soul, and straight-up execution.🔥 Let’s build your version of BEIEYOU.

 

Love ya, queen! Xo Ayla

For more:

Grab your workshop to building a standout brand | https://aylasorochuk.com/identity

Sign up for upcoming masterclass | https://aylasorochuk.com/masterclasses

Take a look at her self study courses | https://aylasorochuk.com/courses

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