Podcast

Shatter the Ceiling: Overcoming Limiting Beliefs in Business

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Let’s get something straight, babe: the biggest thing holding you back in business? It’s not strategy. It’s not your niche. It’s not even the algorithm.
It’s the story you’re still believing about what’s possible for you.

This week inside my mastermind, I noticed something wild — and honestly, not surprising.
Every room, every call, every chat had a version of the same question:

“Am I good enough?”
“Will people really pay me that?”
“Who do I think I am to be doing this?”

If you’ve ever thought those thoughts, first of all — hi, you’re human. Second of all — let’s break this down and call it what it is: a belief system that was never even yours to begin with.

In this powerful episode, I’m diving deep into the limiting beliefs that silently sabotage female entrepreneurs — and what it really takes to shift them so you can stay in the game mentally before the results show up. Because let’s be real: belief is the first business strategy.

I’m sharing personal stories, client breakthroughs, and the exact mindset work that’s helped me and my mastermind clients raise prices, stand out online, and scale businesses with confidence and clarity.The Truth About Limiting Beliefs (and Where They Actually Come From)

Most of the stories running your inner monologue aren’t rooted in truth. They’re inherited. Passed down from generations of women who were taught to shrink, be “realistic,” and not ask for too much.

I’ve lived this. My family? 9–5, budget everything, never rock the boat. So when I told them I was starting my own business — and charging real money for it — they didn’t get it.

But now? They’re my biggest cheerleaders. (My dad even started his own podcast editing biz, FYI.)

You can rewrite the rules — but first, you need to see them.

🎧 Tune into the episode right here:

 

Fear Disguised as Logic

Here’s the sneaky part: limiting beliefs don’t always sound like “I suck.”
They sound reasonable.

  • “I just want to be fair.”
  • “Let me lower the price to get traction.”
  • “Maybe I need more experience first.”

But let me be blunt: that’s not logic — that’s fear wearing a cute little pantsuit.

When you undercharge, overgive, and second-guess your brilliance, you don’t just block your income… you start building a brand that’s based in scarcity. And that energy? It shows. Clients can feel it.

Example: A client of mine had a $5K transformation offer but was charging $1,200 because she didn’t want to seem “greedy.”
Result? Burnout. Resentment. A business that didn’t feel safe or sustainable.

Sis. That’s not being nice — that’s self-abandonment.

Flip the Script — Rewrite Your Reality

For every limiting belief, there’s a liberating one waiting to be claimed.

“I can’t charge that…” → “I attract clients who are ready for this level of transformation.”
“Am I good enough?” → “I am the table.”
“What if no one buys?” → “What if this is exactly what they’ve been praying for?”

I had a spiritual coach client who thought no one would pay $2K/month for her services. But when she shifted her belief — three clients signed in the first week.

See? Your audience doesn’t need a lower price point.
They need you to believe in what you’re offering.

Try this:
Write down your most recurring fear-based thought.
Then write what your next-level self would say instead.
Now start speaking it — out loud, on repeat.

Keep Believing — Even When Results Are Quiet

Here’s the truth bomb no one wants to hear:
Most people give up right before the momentum hits.

When I launched my first high-ticket offer? Crickets.
Two weeks in, not a single sale. I spiraled.
But I didn’t pivot out of fear — I refined the strategy, kept talking about it, and stayed anchored in my belief.

Week three? Five spots filled. Paid in full.

Don’t let silence convince you it’s not working.
Let it refine you — not define you.

Step Into the Room Like You Built It

Here’s the energy I want you in:

You’re not waiting for permission.
You’re not discounting your value to be more “accessible.”
You’re not doubting your work because one post flopped.

You’re walking like the results are already here.
Because belief isn’t a feeling. It’s a choice.

🗣️ Say it with me: “I was made for this.”
Again — louder. “I WAS MADE FOR THIS.”

Because you are.
And the only thing standing between you and your next level?
The outdated belief you’re still dragging around like a suitcase full of bricks.

Let it go.
Rewrite it.
Walk into your power like it’s already yours.

Love ya, queen! Xo Ayla

✨ Ready to go deeper?

If you’re a female entrepreneur who’s done playing small and ready to create magnetic content that actually converts?
My Next Level Social Mastermind is where the real magic happens.I’ve got one spot open this month. This container will change how you sell forever.


Let’s connect! Shoot me a DM on Instagram @aylasorochuk, or if you’re ready to level up your business

and show up with more confidence, apply to work with me 1:1 HERE.

For more:

Grab your workshop to building a standout brand | https://aylasorochuk.com/identity

Sign up for upcoming masterclass | https://aylasorochuk.com/masterclasses

Take a look at her self study courses | https://aylasorochuk.com/courses


If you found this episode valuable, I would love it if you could screenshot it and tag me on social!  It means the world!  xo

One-on-one Mentorship Waitlist: HERE

Captivate Mastermind: HERE

Mastermind Mentorship Waitlist: HERE

Join ATTRACTION: The Ultimate Content Creators Course: HERE

Connect with Ayla Sorochuk on Instagram and apply for 1:1 coaching HERE

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SOCIAL MEDIA + DIGITAL MARKETING EXPERT & BUSINESS COACH

Hi, I'm Ayla.
Your BFF + New Marketing Coach.

My name is Ayla and I am a social media + marketing expert with a drive & passion coaching brands how to craft unique and uplifting social media content that will enhance their overall brand in order to build relationships with influencers, brands, & customers in their space. 

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